市场营销及销售

3 Ways to Redesign the Sales Force – a Big Pharma Company Case

  • 市场营销及销售
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  • Patient Care
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  • 案例分析

A leading pharma company sought to redesign its sales force, and achieve a customized go-to-market approach for each cluster of contacts

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Leaner, Better, and More Productive – a Business Unit Transformation for a Medical Device Company

  • 市场营销及销售
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  • 生命科学
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  • 案例分析

A worldwide developer, manufacturer and marketer of medical devices was experiencing a difficulty: a major business unit of the company was not able to respond to customer or governmental shifts

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Optimizing the Sales & Marketing department in an Italian Pharma company

  • 市场营销及销售
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  • 生命科学
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  • 案例分析

Optimizing the Sales & Marketing department in an Italian Pharma company

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How to Improve Workflow for Increased Profitability in the Legal World

  • 市场营销及销售
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  • 金融服务
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  • 文章

What happens when a small law firm in Philadelphia decides to go out on a marketing campaign – and succeeds? How can it manage to handle the new workload? The answer lies in SIPOC. Read more about it in this article.

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Life Sciences - a Journey to Pricing Excellence

  • 市场营销及销售
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  • 生命科学
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  • 文章

The pressure on Healthcare budgets is placing Pricing on top of most Life Sciences leaders’ agendas. Tefen provides pricing expertise for our clients.

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Risk Mitigation, from a Commercial Excellence Perspective

  • 市场营销及销售
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  • 生命科学
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  • 文章

Pharmaceutical legal departments today juggle many risks for their companies and risk mitigation will continue to grow in complexity and importance.

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Operational Strategy for a Global Food Manufacturer

  • 市场营销及销售
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  • 消费品
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  • 案例分析

Tefen helped a Manufacturer, to Define operational strategy, while minimizing fluent and investment costs, addressing production capacity and risks minimizing.

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Bridging the Gap between Prescriptions and Sales

  • 市场营销及销售
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  • 生命科学
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  • Tribune

Treatments supported by sound sales & maximize prescription shares for pharmaceutical products. But is that enough to unfold a drug's full revenue potential?

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iPad and iPhone in the Business Environment

  • 市场营销及销售
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  • 消费品
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  • Tribune

The article shows how mobile devices are becoming an integral part of work process and what should we do when planning an implementation to business solution.

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Using your major pillars to fulfill your business sales potential

  • 市场营销及销售
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  • 消费品
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  • Tribune

Mapping the gap between the organizations and their customers, revealing opportunities and winning customer’s loyalty and gain profit & market share.

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Procurement Revisited - The Culture of Success

  • 市场营销及销售
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  • 生命科学
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  • Tribune

Procurement Revisited - Sustainable sales growth is considered a bottleneck in corporations. Business success and survival require a managerial focus on costs

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Alternative Banking Channels: Creating Differentiation

  • 市场营销及销售
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  • 金融服务
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  • Tribune

Stimulating the reader to consider alternative banking channels for financial services organizations and the effect on their relations with their clients.

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Employer Branding for Public Utilities

  • 市场营销及销售
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  • 公共领域
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  • Tribune

How to develop and sustainably maintain an employer branding strategy that reflects the corporate strategy and successfully combats the above problem.

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Consolidating Technology for a Global Retail & Service Provider

  • 市场营销及销售
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  • 消费品
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  • 案例分析

Diagnostic business process mapping sessions in finance and operations suggest the potential to save or repurpose approximately 160 FTEs Background

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Disney's journey to the teen heart

  • 市场营销及销售
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  • 消费品
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  • Tribune

W.I.T.C.H. was a breakthrough for Disney in many ways. Not only was a wholly new world of characters created outside of the U.S. for the first time in the company's history: a whole new paradigm arose from the cauldron in Italy.

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Getting the Most Out of Your Branch Network

  • 市场营销及销售
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  • 生产制造
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  • Tribune

The economic slowdown has renewed retailers’ focus on their branch network, using DEA allows the business to take fresh look at the performance of its network.

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Accounting management- the right way to do it

  • 市场营销及销售
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  • 医疗保健
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  • 案例分析

The article shows the goals of accounting management, the challenges that should be deal with and the Approach's that developed and the Deliverables.

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The Key to Customer Loyalty in Multi-Branch Organizations

  • 市场营销及销售
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  • 消费品
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  • Tribune

The article discusses on the definition of customer experience, how to design a successful service strategy with an emphasis on long-term preservation.

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Say Hello To Your New Partners

  • 市场营销及销售
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  • 消费品
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  • Tribune

Understand the relationship between an organization and its clients and presenting an effective approach for partnership despite the rise in consumer power.

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